What actually works.
Research, playbooks and field notes from inside the work - what we measured, what we changed, what it cost. Start from the problem you have. Everything is open: no gate, no email required.
Start with the problem.
04 TOPICS · SELECT ONE TO FILTER THE LIBRARYEach topic below is a question we get asked in the field. The diagram shows how we think about it.
How confident are Belgian scale-ups in their sales engine?
We asked 120 sales leaders where their week actually goes. Less than half of it reaches a customer - and almost nobody had the number to hand.
IN PREPARATIONThe full library.
09 ENTRIESThe AI-for-sales playbook.
Where automation earns its keep in a sales week, and where it quietly costs you more than it saves.
24 PAGES · JUL 2026Winning public tenders in Belgium.
The process, the scoring grid, and the four places most teams lose points before writing a word.
18 PAGES · MAY 2026Automating tasks won't fix a broken process.
Speeding up the wrong sequence only gets you to the wrong outcome sooner.
The trust gap: why your team ignores the tools you bought.
Adoption is rarely a training problem. It's a credibility problem, and it has a fix.
Custom beats generic. Here's when.
Three tests to run before anyone writes a line of code for you.
Reading is free. So is the diagnosis.
Thirty minutes on your own sales process, and a straight answer on where the time actually goes.